The American lifestyle is one of great consumption. From the suburbs to the city, Americans spend, consume, eat, and waste more than any other country in the world. Same as the American lifestyle, our eating habits are overly indulgent and wasteful. Our indulgent natures combined with the race towards earning money and success demands us access to a greater and faster food supply. This demand has caused livestock and corn industries to produce and over yield crops, turning out less nutritious food and pushing high levels of toxins into the environment. The consequences of our food consumption affect our country’s health, climate, and economics and until we change our overall philosophy to a less meat-oriented nation, we will not be able to change the food supply structure that is negatively impacting our lives and futures.
In the past few decades, advertisements and marketing have helped mold the American view on what we eat. Although organic foods have always been available, it has only been in recent years that companies have been advertising organic and all natural products. In our supermarkets, products are going “Green.” Going “green” has become a successful trend in marketing and has improved general awareness towards leading healthier lifestyles.
The overall global awareness in recent years is an important step towards changing the American philosophy about food, but faster change is needed in order to reduce the current issues we face. Overexposure to antibiotics, access waste and toxins in our water supply, and less nutritious food are only the highlights of a very long list of health and environmental problems we face from being a meat oriented nation. The best and easiest possible way to change our nation’s ideas of how we eat is through positive advertising geared towards changing our views on food. Such successful marketing as “Go Green” helps companies profit for their efforts in environmental responsibility. The incentives to participate in this trend influence the food industries way of providing what consumers want. Through marketing a new diet to the American people, change towards a new relationship between us and our food could alter American eating habits and reconfigure the way food is supplied.
No other country in the world consumes as much meat as the United States . The idea of reducing our meat consumption requires great marketing strategies. Such marketing towards a “less meat” diet would need to resemble the “green” movement in that it would need to entice people to participate in it. Being green is becoming part of the American lifestyle, especially because of how accessible it has become. Such trends in our society gain popularity when it is available and useful to the consumer. When such a trend is fully acknowledged by American society, great leaps in developing change spreads across the world.
Small steps can turn into permanent habits. If a new slogan or campaign was created to help advance our beliefs on what a meal needs in order to be healthy and easy, Americans might be influenced enough to get past our obsession with having meat at every meal. Such a change as this could restructure our eating habits and demand for food, changing the food industry entirely.


